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Moroccans are known for hospitality, and a little cultural awareness goes a long way in making interactions warm and relaxed.
Greetings and conversation
A greeting matters. Taking a moment to say hello, in Arabic (as-salamu alaykum), French or English, before asking a question is appreciated. Handshakes are common; some people may not shake hands with the opposite gender, and you can follow their lead.
Dress
Morocco is relatively liberal compared with some neighbours, but modest clothing is respected, particularly in smaller towns and at religious sites. Covering shoulders and knees is a good rule of thumb for both men and women.
Photography
Always ask before photographing people, and be understanding if they decline. Some people may ask for a small tip.
Shopping and bargaining
In souks, prices are often negotiable. Bargain with good humour, and only if you intend to buy. A guide can advise on fair prices and reputable craftspeople.
Tipping and hospitality
Tipping is customary in restaurants and for guides and drivers. If you're invited into a home, accepting tea is a gesture of respect.
During Ramadan
Out of respect, avoid eating, drinking or smoking in public during daylight hours in the month of Ramadan.
This guide is general planning information. Conditions, opening hours and entry rules change, so we confirm current details when planning your journey.
