
About Us
Private luxury Morocco tours, done the demanding way
Group departures are easier to operate: a single route, a single coach, the same schedule for everyone. We believe the traveller feels that compromise, so we chose the more demanding way to do it.
At a glance
The facts, plainly
A private luxury tour company based in Fez, planning journeys across Morocco around one group at a time.
- Based in
- Fez, Morocco
- Type of trips
- Strictly private: your group travels alone, never with strangers
- Trips start from
- Marrakech, Fez and Casablanca
- Languages
- English, French and Arabic
- Founder
- Omar Hafidi, born in the Fez medina
- Cancellation
- No charge up to 18 days before departure
What that means in practice
How we plan your trip
One group per trip
There are no scheduled group departures. Each journey is built around a single party, so the pace, the stops and the route can all be shaped from the first conversation.
Drawn by hand
We don't adapt a stock itinerary. Every route is drawn for the people travelling, around the time they have and the places they really want to see.
One clear price
Before you commit to anything you get a single proposal that spells out what is included. Nothing is added to the bill while you travel.
Planned on the ground
The planning is done here in Morocco by people who drive these roads. They know when a route is shut, when a festival pushes hotel prices up, and when the desert is at its least comfortable.
Who looks after you
A single trip designer looks after your plans from your first message to the finished itinerary, so you never have to explain yourself twice. Once you are travelling, a private licensed driver who knows the route first-hand takes you, not a changing cast of subcontractors.
If something needs to change
Few trips run exactly as drawn, and that is expected. Your trip designer remains in touch the whole way, so a missed connection, a change of heart or an extra night can be sorted out calmly, without redoing the plan.
How to choose a Morocco tour company
Morocco has plenty of tour companies, and what separates them is hard to spot online. Ask whether the trip is truly private or merges with a group along the way, who will drive and guide you, what the price covers, and how changes are dealt with once you are on the road.
A good private tour gives you one complete price before you commit, names its hotels or explains openly how it picks them, and can be changed. Each tour page shows how we approach it.
The team behind your trip
Planned by people who know each region
Our founders in Fez plan your itinerary with a small group of regional specialists. Each lives in the place they grew up and contributes the local detail you won’t find in a guidebook.

Your Morocco. Your Way.
Tell us what inspires you, and let’s start shaping a journey around the Morocco you want to experience.
